According to
the latest reports and analysis Apple overtook Samsung company in terms of sale
and market share in the 4th quarter of 2016. Apple became the world's largest
smartphone vendor in Q4 2016, kicking away Samsung.
Considering
the result Apple sold nearly around 439 million units.
Strategy
Analytics , an independent research firm confirmed that the smartphone shipment
and sales grew by 3 % globally. According to the firm around 1.5 billion units
were shipped in year 2016.
Apple
managed to jump over Samsung in terms of sales in Q4 2016 by shipping around
78.3 Millon units worldwide which is approximately 800,000 more units than
Samsung shipped during Q4 2016.
Apple
managed to regain top place in charts by retaining 18 % global share in the
market.
Apple raised
it's bar by increasing it's share by 5% from 74.8 million. All this happened
because of the silly mistake done by Samsung. By saying silly mistake I'm
talking about Samsung's Note 7 battery botch. Samsung's Note 7 battery failure
caused company a dip of 5% in their market share to 77.5 % which was previously
81.3 million according to the records of sales of Q4 2015.
Somehow
Samsung managed to hold 1st position if considered annually , despite of the Q4
2016 results which was favoured to Apple. Huawei managed to hold the 3rd
position, and 4th position is acquired by OPPO.
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