An Android application takes a little amount of time to start up , especially during the cold start i.e. the first time it runs on the device. The very idea of splash screen irritates me. I mean they just waste your time and show you a highly crafted logo. As an Android Developer, just kidding I am just a beginner, when I see splash screen I just imagine that some poor developer had to add a three second delay to the code, just under the society's pressure. Every time I open an application I have to just stare to a random picture for 3 seconds without any reason. I mean I just know which application I have opened and what it does, just let me use the app. According to the Google Recommendation : Google advocates that one should use a Splash Screen according to the Material Design Specs. It’s still not a good idea to use a splash screen that wastes a user’s time. Please don’t do that. Doing It The Right Way! : However Android app do take some time to start up , espe